Peak of the Winnipeg Sun’s Market

When it comes to daily print journalism in Winnipeg, we are limited to two local dailies, the Sun and the Free Press. Neither are particular respectable, though each has their own unique variation on how to practice lazy, dishonest and otherwise lackluster journalism.

Despite this reality, I read the Winnipeg Sun almost every day, and I used to do the same with the Free Press (until the Great Canadian Talk Show on 92.9 scandal). I still read the Sun though, almost every day, mostly because it can be had for free, thanks to a generous advertising subsidy from a state-sanctioned vegetable monopoly.

Now, for those not familiar, Peak of the Market is a state-sanctioned but arms length potato monopoly. Thus, as a farmer, if you grow more than a five acre plot of potatoes, you must sell them through Peak of the Market and are not allowed to explore any free market options. Most Manitobans probably don’t know this, and those involved in it, at least on the side of Peak of the MArket, have gone to great lengths to protect this semi-secret. To many Manitobans it might not even matter that much. And, to a degree they might be right: if nothing else, it might not necessarily matter that much at all.

It does, however, matter a great deal if, for instance, the newspaper made available for free thanks to a full cover advertisement from a government sanctioned monopoly is at the same time running a smug, vicious, and in the light of who they’re willing to accept money from, hypocritical campaign against another state-sanctioned agricultural monopoly, the Canadian Wheat Board. This is exactly the practice of the Winnipeg Sun.

Thus, though most regular readers of the Winnipeg Sun and customers of Peak of the Market vegetables probably don’t realize it, every time you buy a Peak of the Market vegetable, you’re paying for your supposedly “free” copy of the Winnipeg Sun. And worse, if you don’t read the Sun because it tends to offer lazy op-eds masquerading as journalism, you’re simply over paying for potatoes and supporting a secretive organization that strives to mislead you about what it is and how it operates.

Proudly Manitoban but should Manitobans be proud?

This sort of practice, thanks to the lazy tradition of journalism in Winnipeg, is allowed to continue, without transparency. Meanwhile, Winnipeg Sun publisher Kevin Klein emceed Peak of the Market CEO Larry McIntosh’s wedding. Hardly a surprise then, to see a paper that tends to spar only with straw men pulling its punches when it is finally confronted with a real challenge.

2 Responses to “Peak of the Winnipeg Sun’s Market”
  1. Jack says:

    If this is such a travesty then why do you not have the decency to put your name on this blog/article/BS. Wake up….could this be just a simple case of one business getting a better advertising rate in one newspaper over the other…after all that is how the newpapers work, with cuththroat rates. Peak fo the Market is certainly not getting their Ads for free. So why does this have to be “chaulked” up to a collusion between the SUN and Peak of the Market. Sounds like someone works for the Wpg Free Press and is a bit bitter the lost an Advertising account or possibly that the Free Press is just not the paper it once was. Though I will give you kudos for commenting on the quality of the SUN.

    • Dear Jack,

      Thanks for taking the time to reply to this post. I’m going to respond to your criticisms one at a time. Considering we both share a distaste for the Sun, I think we’re closer to an agreement than you might think.

      To begin with, we don’t put names on posts here because this site is a collective. When it first began, we were, as a collective, writing our own rendition of the Tao Te Ching. So we posted under the name nothingjustis, and this tradition carried on to the website as it developed beyond the original purpose. We have been recently discussing using names to distinguish who writes what. That being said, if you wanted to find out who writes here, it isn’t hard: Just follow the links to our ebooks and you can find out who’s behind the blog. I, Julian von Bargen, wrote this post.

      As for the meatier criticism, honestly, I think you missed my point. What I was trying to highlight was the hypocrisy of the Winnipeg Sun. On the one hand, they ran a relentless campaign against the Canadian Wheat Board (WCB) and its monopoly. On the other hand, I (and I’m sure many other Winnipegers) read the Sun for free everyday thanks to the sponsorship of Peak of the Market. If you’re aren’t familiar with Peak of the Market, they are a root vegetable monopoly in Manitoba who’ve been alleged to enforce their monopoly through coercion and intimidation. Regardless of the allegations, the Winnipeg Sun is stuck in an untenable situation. I was trying to make this clear.

      Anyways, thanks for reading and come back soon!

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